Did you read that NYT story on mindfulness and meditation at Google. Meet the writer and learn how she got her story (much reposted) in the NYT.

Broadside

In an era of 24/7 media coverage, it’s not easy to get a scoop. But it’s far from impossible.

I did it with my Google story that ran in The New York Times four days ago. It was the paper’s 5th. most emailed and 5th. most viewed story for many hours.

Forbes.com picked it up and got 1,000 more views within hours.

So how did I get this story as mine alone — and how can you, an equally ambitious writer, do something similar?

It started, randomly, when I attended an eight-day silent Buddhist retreat in July 2011, a birthday gift from my Buddhist husband, which I wrote about for Marie Claire magazine.

One of the visiting teachers there was an extraordinary woman who I saw at once might be both a kindred spirit — albeit 20 years my senior — and a terrific magazine story in her own…

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